Data protection

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Vitomalia Germany GmbH, Breslauerstrasse 30, 79739 Schwörstadt, Germany, email: info@vitomalia.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the case of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. For more information about Shopify's privacy policy, visit the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those of Shopify mentioned above only takes place within the framework communicated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part became.

7) Comment function

As part of the comment function on this website, your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Furthermore, your IP address will be logged and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should complain that your published content is illegal. The legal basis for the storage of your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

8) Use of Customer Data for Direct Marketing

8.1 Sign up for our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8.2 Newsletterversand via ActiveCampaign

Our email newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA ("ActiveCampaign"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on ActiveCampaign's servers in the USA.

ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) took place after clicking on the link in the newsletter. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with ActiveCampaign, with which we oblige ActiveCampaign to protect the data of our customers and not to pass it on to third parties.

You can view ActiveCampaign's privacy policy here: https://www.activecampaign.com/privacy-policy

8.3 Newsletter dispatch via Klaviyo

Our e-mail newsletter is sent via the technical service provider »Klaviyo«, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
To protect your data in the USA, we have a data processing order (“Data Processing Agreement”) with Klaviyo, in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to third parties to pass on.

Klaviyo's privacy policy can be viewed here: https://www.klaviyo.com/privacy

8.4 Newsletterversand via Shopify Email

Our email newsletters are sent via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), to which we send your pass on the data provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) is generally stored on Shopify's servers in the EU.
As part of the aforementioned Shopify services, data can also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. In the event that data is transmitted to Shopify Inc. in Canada, the European Commission’s adequacy decision ensures the appropriate level of data protection.

Shopify uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent can contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is only collected in a pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Shopify can use this data in accordance with Art. 6 (1) (f) GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example to determine which countries the recipients come from. However, Shopify does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

We have entered into an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass it on to third parties.

Shopify's privacy policy can be viewed here: https://www.shopify.de/legal/datenschutz

9) Data processing for order processing

9.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the scope of our legal information obligations in accordance with Art. 6 Para 1 lit. c GDPR via a suitable communication channel (e.g. by post or e-mail) about upcoming updates in the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.2 Passing on personal data to shipping service providers

- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your e-mail address in accordance with Article 6 (1) (a) GDPR before the goods are delivered for the purpose of coordination of a delivery date or delivery notification to DHL, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future to the person responsible mentioned above or to the transport service provider DHL.

9.3 Use of payment service providers (payment services)

- Billie GmbH
If you select the payment method "delivery on account" via Billie, we will forward your payment data to Billie GmbH, Charlottenstraße 4, 10969 Berlin, for payment processing in accordance with Article 6 (1) (b) GDPR. During the ordering process, you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number and, in the case of direct debit, the specified account details). In order to safeguard our legitimate interest in determining the solvency of our customers, we will forward this data to Billie GmbH for the purpose of a credit check in accordance with Article 6 (1) (f) GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history), Billie GmbH checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks. In addition to billie-internal criteria according to Art. 6 Para. 1 lit.
- Creditreform Berlin Wolfram KG, Karl-Heinrich-Ulrichs-Strasse 1, 10787 Berlin,
- Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss,
- SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden (hereinafter SCHUFA)
- Euler Hermes Deutschland, Friedensallee 254, 22763 Hamburg
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Billie GmbH. However, Billie GmbH may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information about Shopify Payments data protection at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. You will find here: https://stripe.com/de/privacy

10) Contacting for Review Reminder

Own rating reminder (no dispatch by a customer rating system)
We use your e-mail address as a one-time reminder to submit an evaluation of your order for the evaluation system we use, provided that you have given us your express consent to this during or after your order in accordance with Article 6 (1) (a) GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

11) Use of Social Media: Videos

11.1 Using Vimeo Videos

Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted directly to your browser by Vimeo and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Vimeo’s legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options for protecting your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy

The Google Analytics tracking tool from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are integrated on our site. This is Vimeo's own tracking, to which we have no access and which cannot be influenced from our side. Google Analytics uses so-called "cookies" for tracking, these are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. come in the US.

This processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Vimeo’s legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

11.2 Use of Youtube videos

This website uses the YouTube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

Further information on data protection at "Youtube" can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms as well as in the data protection declaration of Google under https://www.google.de/intl/de/policies/privacy

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

12) Online-Marketing

12.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also lead to a transmission to the servers of Google LLC. come in the US.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

Details on the processing initiated by Google AdSense and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

The processing of data described is carried out in accordance with Article 6 (1) (f) GDPR for the purpose of targeting the user with advertising by third-party advertisers, whose ads are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

12.2 Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-based advertising manner, we use a customer comparison function as part of Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (mainly e-mail addresses and telephone numbers) to Google. Google does not have access to clear data here, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subject has set up. This enables personalized advertising to be played out via all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the Customer Match function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

12.3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.

In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, goes to the advertiser's website and buys something through that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you as follows based on our level of knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come in the US.

If you wish to object to this tracking process, you can deactivate cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked (see https://www.google.de/settings/ads ), although this setting will be deleted if you disable your cookies. Alternatively, you can find out more about the setting of cookies and make your desired settings from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

You can find more information about the privacy policy of GMP by Google at the Internet address below: https://www.google.de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

13) Web Analytics Services

13.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Using a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

13.2 Google (Universal) Analytics ohne Cookies
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service never sets cookies on your device.
Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server. broadcast in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is merged with other data from Google.
Using a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that will prevent future detection by Google Analytics within this website (this opt -Out-Cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you have to click this link again):
Disable Google Analytics
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

14) Retargeting/ Remarketing/ Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.
Any further data processing will only take place if you have agreed to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/onweb/
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.

15) Using a live chat system

Zendesk (formerly Zopim)
This website uses technology from Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland (“Zendesk”) to use pseudonymised data for the purpose of web analysis and to operate the live chat system, which is used to answer live - Support requests is used, collected and stored. User profiles can be created from this pseudonymised data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. If the information collected in this way has a personal reference, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected with the Zendesk technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned. In order to avoid the storage of Zendesk cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. You can deactivate the data collection and storage for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.
We have concluded an order processing agreement with Zendesk, with which we oblige Zendesk to protect our customers' data and not to pass it on to third parties.
Personal data may be transmitted to Zendesk Inc. servers in the USA. For such data transfers, Zendesk follows Binding Corporate Rules (BCRs) which have been recognized by the Irish Data Protection Authority as appropriate safeguards for compliance with European data protection standards.
For more information on Zendesk's privacy policy, visit https://www.zendesk.de/company/customers-partners/privacy-policy/.

16) Tools and Miscellaneous

16.1 - Google Forms
We use the Google Forms service from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) to conduct surveys or online forms. Google Forms enables us to design and evaluate surveys and online forms. In addition to the personal data that you enter in the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address is also collected, transmitted to Google and stored on Google servers. The information you enter in the forms is stored in a password-protected manner to ensure that third-party access is excluded and only we can evaluate the information data for the purpose specified in the form.
When processing personal data that is required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Article 6 (1) (b) GDPR serves as the legal basis. If you have given us your consent to the processing of your data, the processing will take place on the basis of Article 6(1)(a) GDPR. A given consent can be revoked at any time with effect for the future.
We have concluded an order processing contract with Google for the use of Google Forms, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. Processing takes place regularly within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. However, data transfers to the USA cannot be ruled out.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
For more information about Google Forms and Google's privacy policy, visit: https://policies.google.com/privacy?hl=de

16.2 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

16.3 Google Customer Reviews (formerly Google Certified Reseller Program)

We work with Google through the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed on our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information on Google's data protection in connection with the Google customer reviews program can be found under the following link: https://support.google.com/merchants/answer/7188525?hl=de

For more information on Google Seller Ratings privacy, please follow this link: https://support.google.com/google-ads/answer/2375474

16.4 Applications for job advertisements by e-mail

On our website we advertise currently vacant positions in a separate section, for which interested parties can apply by e-mail to the contact address provided.

Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection together with the application by e-mail.
The required information includes general personal information (name, address, a telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. It may also be necessary to provide health-related information, which must be taken into account in the interest of social protection in the person of the applicant in terms of labor and social law.

Which components an application must contain in individual cases in order to be considered and the form in which these components are to be sent by e-mail can be found in the respective job advertisement.

After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For questions that arise in the course of processing, we use, at our discretion, either the e-mail address provided by the applicant with his application or a telephone number provided.

The legal basis for this processing, including contacting us for queries, is Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data such as information about the severely disabled status) are requested from applicants during the application process, the processing takes place in accordance with Art. 9 (2) lit. b. GDPR so that we can exercise our rights under labor law and social security and social protection law and comply with our obligations in this regard.

Cumulatively or alternatively, the processing of the special data categories can also be based on Art. 9 (1) lit health or social care treatment or for the administration of health or social care systems and services.

If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws his application prematurely, his data transmitted by e-mail and all electronic correspondence including the original application e-mail will be deleted after 6 months at the latest after notification. This period is based on our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, in being able to meet our obligations to provide evidence from the regulations on the equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Article 6 Paragraph 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

16.5 Online applications via a form

On our website, we offer job applicants the opportunity to apply online using a corresponding form. Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection via the form.

The required information includes general personal information (name, address, a telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. It may also be necessary to provide health-related information, which must be taken into account in the interest of social protection in the person of the applicant in terms of labor and social law.

In the course of sending the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, processing is carried out in accordance with Article 9 (2) lit. b. GDPR so that we can exercise our rights under labor law and social security and social protection law and comply with our obligations in this regard.

Cumulatively or alternatively, the processing of the special data categories can also be based on Art. 9 (1) lit health or social care treatment or for the administration of health or social care systems and services.

If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws his application prematurely, the data submitted in the form will be deleted after 6 months at the latest after notification. This period is based on our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, in being able to meet our obligations to provide evidence from the regulations on the equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Article 6 Paragraph 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

16.6 - Zoom
We use the "Zoom" service from Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter "Zoom") to conduct online meetings, video conferences and/or webinars.
When using Zoom, different data is processed. The scope of the processed data depends on which data you provide before or during participation in an online meeting, video conference or webinar. When using Zoom, the data of the communication participants is processed and stored on Zoom servers. This data can include, in particular, your login data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from the participants as well as voice inputs can be processed in chats.
When processing personal data that is required to fulfill a contract with you (this also applies to processing operations that are required to carry out pre-contractual measures), Article 6 (1) (b) GDPR serves as the legal basis. If you have given us your consent to the processing of your data, the processing will take place on the basis of Article 6(1)(a) GDPR. A given consent can be revoked at any time with effect for the future.
Otherwise, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in conducting the online meeting, webinar or video conference effectively in accordance with Article 6 Paragraph 1 Letter f GDPR. For more information on how Zoom uses data, see Zoom's privacy policy at https://zoom.us/docs/de-de/privacy-and-legal.html

17) Rights of the data subject

17.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

  • Right to information according to Art. 15 GDPR;
  • Right to rectification according to Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information according to Art. 19 GDPR;
  • Right to data portability according to Art. 20 GDPR;
  • Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain according to Art. 77 GDPR.

17.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

18) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can provide compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.